Mintmate

Role

UX Research

UX Research

UX Design

UX Design

UI Design

UI Design

Tools

Figma

Figma





Team

Sole designer

Sole designer

Tutor

Tutor

Mentor

Mentor

Time frame

All: 3+ months

All: 3+ months

Research: 1 month

Research: 1 month

Design & test: 2+ months

Design & test: 2+ months

OVERVIEW

OVERVIEW

"It's easy to spend more than you earn"

"It's easy to spend more than you earn"

At-A-Glance

At-A-Glance

Mintmate is a comprehensive finance app designed to bring all bank accounts, savings, and credit cards together in one place. By offering easy access to all financial information, Mintmate helps users gain the clarity needed to manage their money more effectively.

Starting Thoughts

Starting Thoughts

As a user of financial apps myself, I have noticed the difficulty in keeping track of finances effectively when accounts or funds are spread into different banks, credit cards, and savings accounts. These are only visible from their own individual apps.

Possible Solution

Possible Solution

Combine all accounts in one place

Combine all accounts in one place

During my research I discovered that a lot of people, like me, have difficulty in keeping track of their spending. An app that consolidates all accounts would be a helpful tool for managing finances.

All in one

All in one

All accounts are consolidated, and transactions are categorised.

Payments

Payments

Mintmate offers an easy payment feature to quickly send money to contacts.

Savings goals

Savings goals

Achieve your savings targets by setting goals for future plans.

DISCOVER

DISCOVER

Understanding The Problem

Understanding The Problem

I began by identifying problems and brainstorming solutions.

#1.
Accounts in different places

Users lack an overall view of their financial health due to accounts being spread accross different platforms. Looking into all of these individual apps stop most users from effectively checking their balance and organising their financial life.

#2.
Keeping track of their finances

Many find it challenging to track spending, set savings goals, and manage pension funds.

#3.
Planning for
the future

Users have difficulty in understanding financial jargon and are overwhelmed with the number of savings and investments’ accounts available on the market.

Possible Solutions

Possible Solutions

#1.
Combining accounts

By leveraging open banking technology, the app links various accounts into a a platform, allowing users to view all transactions at once.

#2.
Categorising expenditure

This enables clear categorisation of expenditures and a comprehensive view of one's financial situation.

#3.
Creating savings goals

Users will be able to plan for the future by creating budgets and savings goals, with alerts and reminders to keep them committed and focused on their financial planning.

Problem Statement

Problem Statement

The user needs a way to access, visualise and organise all their financial operations in one place because they need to keep track of their finances, to organise and plan for the future with budget and savings goals.

The user needs a way to access, visualise and organise all their financial operations in one place because they need to keep track of their finances, to organise and plan for the future with budget and savings goals.

We will know this to be true when we see that, during testing, the users are able to easily access the most important features of the app which will allow them to:

  • Link their accounts

  • Categorise their transactions

  • Set expenditure budgets

  • Set savings goals

  • Simulate payments online or in shops directly from the app

  • Simulate money transfers

We will know this to be true when we see that, during testing, the users are able to easily access the most important features of the app which will allow them to:

  • Link their accounts

  • Categorise their transactions

  • Set expenditure budgets

  • Set savings goals

  • Simulate payments online or in shops directly from the app

  • Simulate money transfers

💡‘Okay, so now I understand that users struggle to manage their financial health due to scattered accounts, which makes it difficult to track spending and planning for the future.’

Competitive Analysis

Competitive Analysis

I then examined competitor apps to help me take a good look at the future marketplace.

PayPal
PayPal
  • A leading app for online financial services, especially for secure online payments.

  • Holds a significant market advantage over competitors.

  • Frequently available as a payment option for online purchases.

  • Few competitors, like Apple Pay and Google Pay, are occasionally offered as alternatives.

  • A leading app for online financial services, especially for secure online payments.

  • Holds a significant market advantage over competitors.

  • Frequently available as a payment option for online purchases.

  • Few competitors, like Apple Pay and Google Pay, are occasionally offered as alternatives.

Moneyhub
Moneyhub
  • Offers a range of financial services, distinct from PayPal’s offerings.

  • Supports secure online payments, international transactions, and currency exchanges.

  • Primarily focused on personal finance management.

  • Allows users to combine data from multiple financial sources for a comprehensive view of their finances.

  • Operates in a highly competitive market.

  • Offers a range of financial services, distinct from PayPal’s offerings.

  • Supports secure online payments, international transactions, and currency exchanges.

  • Primarily focused on personal finance management.

  • Allows users to combine data from multiple financial sources for a comprehensive view of their finances.

  • Operates in a highly competitive market.

💡‘So, my future app could take advantage of a number of opportunities such as not only providing personal finance management by combining all the users’ accounts in one place, but it could also be used for online and offline payments, and to offer financial education.’

Business Requirements

Business Requirements

The Business Requirement Document (BRD) compiles all the business goals, customer needs and stakeholders concerns. This document was helpful in keeping the focus on what needs to be accomplished, rather than how to accomplish it. Here are some excerpts:

Risks & Opportunities
Risks & Opportunities

The competition has a very strong brand recognition and the app needs to work hard to establish its name in the market to attract users and merchants. The opportunities may come from market differentiation, by providing unique features such as personal financial management tools which take advantage of the users’ banking information being already used in the platform. There are also opportunities in exploring specific demographics or geographical locations.

The competition has a very strong brand recognition and the app needs to work hard to establish its name in the market to attract users and merchants. The opportunities may come from market differentiation, by providing unique features such as personal financial management tools which take advantage of the users’ banking information being already used in the platform. There are also opportunities in exploring specific demographics or geographical locations.

User Interviews
User Interviews

When asked what would make this app something that they would want to use, my friends and family members said that it would take a lot of persuasion for them to trust on a new app in the market. Trust in its security features would be a must, as well as backing from well known merchants and financial institutions.

When asked what would make this app something that they would want to use, my friends and family members said that it would take a lot of persuasion for them to trust on a new app in the market. Trust in its security features would be a must, as well as backing from well known merchants and financial institutions.

Conclusion
Conclusion

The app will be launched in a competitive market but there are opportunities for differentiation with its main competitors by offering unique features or focusing on certain demographic groups

The app will be launched in a competitive market but there are opportunities for differentiation with its main competitors by offering unique features or focusing on certain demographic groups

💡‘This exercise was really helpful in understanding how a team would be involved in the project, and at which stage, guiding decision-making and clarifying expectations, amongst other objectives.’

User Stories

User Stories

The information compiled in the BRD was then translated into stories - small sentences that describe individual actions a user can take while using the app: 

As a [role], I want to [action], so that [desired outcome].

A savings goal-setting feature
A savings goal-setting feature

As a user, I want to be alerted when I am getting close to my goal, so that I feel motivated to continue saving.

As a user, I want to be alerted when I am getting close to my goal, so that I feel motivated to continue saving.

A form of security authentication
A form of security authentication

As a user, I want to feel confident that the app is secure to use, so that I incorporate it as part of my online shopping routine.

As a user, I want to feel confident that the app is secure to use, so that I incorporate it as part of my online shopping routine.

💡Writing user stories was helpful in shedding light into how each of the main features would be used by customers, and their expectations.

User Interviews

User Interviews
👤x 3 interviewees
👤x 3 interviewees

After identifying my research goals and creating a script, I selected interviewees who have used financial apps in the past and are familiar with how they work.

  • Simplicity and Usability

    All interviewees emphasised the importance of ease of use, stating that simplicity is essential for continued engagement, especially given the abundance of financial apps available.

  • Need for Centralised Financial View

    Users struggle with managing household finances due to scattered accounts (bank, credit cards, bills), which prevents them from getting a complete picture of their financial situation, limiting effective financial planning.

  • Challenges for Low-Income Users

    For users with lower incomes and debt, financial apps can feel discouraging. Reminders or savings prompts often highlight their financial struggles, which can deter them from engaging with these features.

  • Difficulty with Financial Planning

    Users find it hard to plan savings or investments, as current financial information isn’t readily accessible or personalised enough, leading to confusion from excessive, generic online content.

  • Preference for Mobile Security Features

    Biometric security, like facial recognition on mobile devices, is viewed as more secure and preferable over computer transactions, with all users favouring mobile for online shopping and financial transactions.

User Research Analysis

User Research Analysis

With the data from research and user interviews in hand, I then conducted an affinity map exercise to analyse and to find the needs, pain points and barriers to adoption. This information allowed me to extract true insights from the interviews.

Streamlined Payment and Card Storage
Streamlined Payment and Card Storage

Users want the app to securely save card details for seamless use across various websites, highlighting the need for convenient payment integration.

Users want the app to securely save card details for seamless use across various websites, highlighting the need for convenient payment integration.

Spending Insights in Real-Time
Spending Insights in Real-Time

Real-time spending visualisations—daily, weekly, or monthly—are critical, as they help users better track and control their expenses at the point of purchase.

Real-time spending visualisations—daily, weekly, or monthly—are critical, as they help users better track and control their expenses at the point of purchase.

Omnichannel Shopping Flexibility
Omnichannel Shopping Flexibility

The ability to use the app for both online and in-store shopping is a valued feature, indicating demand for a versatile payment solution adaptable to different contexts.

The ability to use the app for both online and in-store shopping is a valued feature, indicating demand for a versatile payment solution adaptable to different contexts.

Financial Literacy Support
Financial Literacy Support

Users appreciate quick savings or investment tips, which indicates that brief, actionable insights can enhance user engagement and financial literacy.

Users appreciate quick savings or investment tips, which indicates that brief, actionable insights can enhance user engagement and financial literacy.

Comprehensive Financial Overview and Budgeting Tools
Comprehensive Financial Overview and Budgeting Tools

Users seek an all-in-one platform where they can view accounts, bills, and credit details alongside intuitive goal-setting for savings and budgets, suggesting that consolidated, goal-oriented tools are essential.

Users seek an all-in-one platform where they can view accounts, bills, and credit details alongside intuitive goal-setting for savings and budgets, suggesting that consolidated, goal-oriented tools are essential.

These insights reinforce the importance of a comprehensive, user-centric app with convenient payment capabilities, and real-time budgeting features.

Key Insights

Key Insights
Centralised Financial Management
Centralised Financial Management

Users face challenges in managing scattered financial information, making it hard to gain a full financial picture and plan effectively.

Users face challenges in managing scattered financial information, making it hard to gain a full financial picture and plan effectively.

⬇️

⬇️

A centralised platform combining bank accounts, credit cards, savings, and bills in one place would simplify financial tracking and improve users' control over their finances.


A centralised platform combining bank accounts, credit cards, savings, and bills in one place would simplify financial tracking and improve users' control over their finances.


A centralised platform combining bank accounts, credit cards, savings, and bills in one place would simplify financial tracking and improve users' control over their finances.


Customised Financial Planning & Education
Customised Financial Planning & Education

Users find financial planning complex, especially due to unfamiliar terminology and a lack of tailored guidance.


Users find financial planning complex, especially due to unfamiliar terminology and a lack of tailored guidance.


Users find financial planning complex, especially due to unfamiliar terminology and a lack of tailored guidance.


⬇️

⬇️

Offering personalised budgeting tools, savings goal-setting, real-time spending insights, and quick tips on saving or investing would enhance users’ financial literacy and help them make informed decisions.

Offering personalised budgeting tools, savings goal-setting, real-time spending insights, and quick tips on saving or investing would enhance users’ financial literacy and help them make informed decisions.


Offering personalised budgeting tools, savings goal-setting, real-time spending insights, and quick tips on saving or investing would enhance users’ financial literacy and help them make informed decisions.


User Trust
and Security
User Trust and Security

Building trust is crucial, as users want secure, reliable features before adopting a new financial app.


Building trust is crucial, as users want secure, reliable features before adopting a new financial app.


Building trust is crucial, as users want secure, reliable features before adopting a new financial app.


⬇️

⬇️

Emphasising robust security measures, such as biometric authentication, and gaining backing from reputable merchants or institutions can help establish the app’s credibility and encourage adoption.

Emphasising robust security measures, such as biometric authentication, and gaining backing from reputable merchants or institutions can help establish the app’s credibility and encourage adoption.

Emphasising robust security measures, such as biometric authentication, and gaining backing from reputable merchants or institutions can help establish the app’s credibility and encourage adoption.

EMPHATISE

EMPHATISE

Based on the research findings, I then created portrayals of the target user for Mintmate in the form of two user personas. One of my target audiences is a professional group of users, with an average age of 30 - 40, on a very busy schedule, with familiarity with mobile devices and, in particular, with financial apps.

User Persona

User Persona

User Journey Map

User Journey Map

User Flows

User Flows

IDEATE

IDEATE

After reviewing the user journeys and personas it was the time to think about the Information Architecture (IA) in the form of a sitemap. The app’s features were divided into four main categories. I then conducted unmoderated closed card sorting to help evaluate the AI and refine the sitemap.

Card Sorting

Card Sorting
👤x 5 participants
👤x 5 participants

Site Map

Site Map

💡As expected, there was some confusion when participants tried to assign categories in the card sorting exercise. I believe that much of which was caused by the lack of context or more information about the app. Nonetheless it was a useful exercise, and some of the features and categories were renamed or simplified as a result, helping me to create a more logical and user-friendly organisation for the app.

Sketching Out Ideas

Sketching Out Ideas

PROTOTYPE

PROTOTYPE

Lo-Fi Wireframing

Lo-Fi Wireframing

I produced mobile and desktop wireframes for 3 of the app’s core features to communicate how each of these features will function.

Visual Style

Visual Style

The colour palette chosen for the app has light and dark shades of blue. As a personal financial app, the intention was to evoke feelings of security, serenity and trustworthiness and these are qualities associated with the blue colour.

Design System

Design System

I built a catalogue of elements such as colours, typography styles, icons, grid systems, etc. This provided me with a set of design guidelines that helped maintain consistency in the design.

Usability Testing

Usability Testing

👤x 6 participants

👤x 6 participants

I conducted usability tests with 6 participants, putting the prototype to the test to observe how users navigate the app to complete tasks.

🔴 Pain Points
🔴 Pain Points
  1. Home Screen does not look like a home screen

  2. Users confuse ‘Transactions’ and ‘Payments’ options

  3. Payment schedule options are not clear

🟢 Positive Feedback
🟢 Positive Feedback
  1. The onboarding is simple, quick and clear

  2. It is great to be able to schedule a payment date

  3. Seeing the remaining balance after payment is a great feature

Implementing Feedback

Implementing Feedback

Users expect to see the most important information about their finances on the first screen - their bank balance.

The text needs to be made clearer, such as changing ‘transactions’ to ‘View transactions’ so that the ‘payments’ feature can be understood for what it is, payments to someone or a company.

The schedule-a-payment text ‘Send now’ in blue' confused many of the participants. It was changed from ‘Payment options’ to ‘Schedule payment’ and an arrow was added to clearly show that options needed to be selected before proceeding to the actual CTA button at the bottom of the screen.

Designing for Accessibility

Designing for Accessibility

The Stark plugin for Figma was used to identify accessibility issues in the MintMate app prototype. The main areas for improvement, aimed at achieving AA compliance, are contrast, typography, touch targets, and vision simulation. This test helped me better understand the importance of accessibility in design and how industry guidelines can be applied to ensure that the app is usable for a wide range of users, including those with disabilities.

Design Evolution

Design Evolution

High Fidelity Design

High Fidelity Design

Figma clickable prototype

Figma clickable prototype
Mintmate

REFLECTION

REFLECTION

What I learned

What I learned

This project was my first in-depth exploration of UX design, giving me hands-on experience in user-focused design. I learned the importance of centring the user in every step of the process. 

Conducting user interviews taught me how to gather and interpret feedback more effectively, helping me to connect more closely with user needs. This approach proved invaluable for simplifying navigation, which I found can dramatically improve user experience. 

I also gained practical skills in Figma, creating intelligent components for faster, more efficient iterations.

Overall, this experience refined my approach to UX design, grounding it in empathy and practical, user-focused solutions.

Next Steps

Next Steps

The next steps involve iterating on the design by incorporating a personal finance management tool to add greater functionality. 

I also plan to introduce UI features that will make the interface more visually appealing and user-friendly. 

Ongoing user testing and A/B testing will be essential throughout this process, ensuring that each new feature is optimised based on user feedback. 

This approach will help enhance the overall user experience, aligning the app functionality closely with user needs and expectations.



The next steps involve iterating on the design by incorporating a personal finance management tool to add greater functionality. 

I also plan to introduce UI features that will make the interface more visually appealing and user-friendly. 

Ongoing user testing and A/B testing will be essential throughout this process, ensuring that each new feature is optimised based on user feedback. 

This approach will help enhance the overall user experience, aligning the app functionality closely with user needs and expectations.